Events · Full platform
The whole festival on one platform: website, sales, marketing and organiser data
Before: the whole festival was organised in spreadsheets that were duplicated and hard to follow, information was scattered, and the project manager's time went into coordination. After: organising is largely automated, and people's effort goes into the festival itself.
This festival runs on a single bilingual WordPress platform that covers what a festival needs end to end: the public website, ticket sales and marketing, and the organisers' back office for facilitators, volunteers and vendors. Data that used to live in spreadsheets and forms is now collected, reviewed and published from one place.
- Website: bilingual (ET/EN) across two domains, edge-cached, with dates and year set in one place
- Sales: ticketing through Fienta (an Estonian ticketing service) driven by one event setting, purchases reported to GA4 server-side
- Marketing: newsletter sign-up into Sender (a newsletter service), an automatically synced video library, consent-aware GA4 and Search Console monitoring
- Facilitators: an application form, then a passwordless portal where teachers maintain their profile and sessions; the team approves every change; a drag-and-drop programme board
- Team: volunteer applications for nine teams with offers, rosters, arrivals and meals; a season checklist that rolls over each year
- Merchants: bazaar and healer applications with live fee estimates, photo uploads and a pipeline from enquiry to paid invoice
- Data handling: private record types, hashed one-time login links, spam protection and rate limits on every public form
- WordPress
- WPML
- Fienta
- Sender
- GA4
- Workflow automation